CONTENT DEPT. | STRATEGY, SYSTEMS & PRODUCTION
Build a smarter content operation.
Content Dept. helps brands work out what to make, why it matters, and how to get it done.
PROOF / REAL CLIENT RESULTS
The work moves the numbers
Strategy is only worth something it shows up in the performance.
+1,113%
NEW VIEWERS
+506%
LIKES
+223%
ORGANIC VIEWS
+160%
AVERAGE VIEW DURATION
Results vary by client, channel, and starting point. Figures reflect Content Dept. client engagements in 2026.
INDEPENDENT CREATIVE LEADERSHIP | BUILT ON EXPERIENCE INSIDE THE OPERATION | PROUDLY BASED IN OHIO.
+45%
CLICK THROUGH RATE
+43%
DISCOVERABILITY
MORE CONTENT IS NOT ALWAYS THE ANSWER.
You are busy with no actual plan.
The calendar is full. The purpose is unclear.
Every request is urgent. Every project starts from scratch.
Your team has the skills. Nobody owns the direction.
You keep producing while running into the same issues.
WHAT WE DO
Fix the thinking.
Improve the process.
Make better work.
01 / Start here
Content Diagnostic
A ninety-minute working session and a written summary of what to prioritize. The cheapest way to find out what is actually right and/or wrong.
02 / Audit
Content Dept. Audit
An outside view of your strategy, creative, workflow, and team, with clear priorities for what to fix first.
03 / Direct
Fractional Creative Direction
Senior creative leadership without the hire: campaign planning, stronger briefs, and creative review.
04 / Build Systems
Content System Buildout
From concept to posting, you need a system in place to track what you are doing. We can build that for you.
SELECTED WORK
The creative thinking comes from real experience
Jordan | Xhibition | Cleveland
Ohio State University | New Era | Cleveland
Land Rover | Columbus
Jacquemus | NYC
LED BY CHRIS PETRY, FOUNDER
Direction from inside the operation
I have led media teams, directed small and large productions, built entire workflows, and made the work myself, inside companies and independently for over 15 years.
I know the gap between an idea and what a team can actually deliver, and how to accomplish it.
After 15 years of climbing corporate ladders I have no interest in continuing to climb, I decided to open my own boutique agency and focus on building something that offers me freedom while helping small and medium size businesses.
A win for everyone.
LET’S GET SPECIFIC
Your content should have a job outside of simply existing.
Tell us what your team is working through. We will find where strategy, direction, or a better system makes the biggest difference.