The thinking,
and the work.
Channel audits and content strategy, plus the campaign and commercial work that comes out of it.
What an audit
actually looks like.
A full channel review. Where the views are really coming from, what the retention curve is telling you, which content converts and which only looks like it does, and what to change first.
A complete fifteen-page sample, built on a fictional client so the structure and depth are visible end to end. Real client work stays confidential.
BIGTIME
A direct Content Dept. engagement. Chris Petry led the creative from concept to completion, working with BIGTIME and carrying the direction through photography and editing.
OSU / New Era
for Xhibition
Produced for Xhibition, featuring OSU and New Era. Chris Petry photographed the work and led creative direction and editing from concept through the finished images.
Casio watch study
A self-initiated product image, conceived, photographed, and edited by Chris Petry. This was independent spec work, not a commission from Casio or Xhibition.
A study in material, light, and movement, with the watch’s green face holding the frame.
Made for rooms where
the standard is absolute.
Campaign, editorial, and product work produced in New York, Miami, Los Angeles, and Cleveland, including tier-zero Nike retail. Commissioned by the retailers and partner studios behind these labels, and delivered to their standard.
Brands listed are the labels featured in the work. Engagements were with the retail and studio partners who commissioned it, not with the brands directly.
What does your
content need to do?
Start with the purpose. Then build the right work around it.