The thinking,
and the work.
Channel audits and content strategy, plus campaign and commercial photography. Selected proof of how Content Dept. thinks and what it makes.
What an audit
actually looks like.
A full channel review. Where the views are really coming from, what the retention curve is telling you, which content converts and which only looks like it does, and what to change first.
Below is a complete fifteen-page sample, built on a fictional client so the structure, depth, and tone are visible end to end. Real client work stays confidential.
BIGTIME
A direct Content Dept. engagement. Chris Petry led the creative from concept to completion, working with BIGTIME and carrying the direction through photography and editing.
The work demonstrates the connection between shaping an idea and producing the final images. Creative decisions remained connected through the shoot and the edit.
OSU / New Era
for Xhibition
Produced for Xhibition, featuring OSU and New Era. Chris Petry photographed the work and led creative direction and editing across almost all of it, from concept through the finished images.
One creative lead across the idea, the shoot, and the finished images. The work brings production experience into the same conversation as creative direction.
Casio watch study
A self-initiated product image, conceived, photographed, and edited by Chris Petry. This was independent spec work, not a commission from Casio or Xhibition.
A study in material, light, and movement, with the watch’s green face holding the frame. It shows the same care for concept and finish that Chris brings to commissioned production.
Made for rooms where
the standard is absolute.
Campaign, editorial, and product work produced in New York, Miami, Los Angeles, and Cleveland, including tier-zero Nike retail. Commissioned by the retailers and partner studios behind these labels, and delivered to their standard.
Brands listed are the labels featured in the work. Engagements were with the retail and studio partners who commissioned it, not with the brands directly.
What does your
content need to do?
Start with the purpose. Then build the right work around it.